PROJECT DESCRIPTION // Promotional material, 2007 Helpmann Academy Graduate Exhibition

SCOPE // Graphic Design

DETAILS // In keeping with the Helpmann Academy’s tradition of spotlighting one outstanding artwork in their promotional material, this years chosen artwork, Guy Bottroff’s sculpture “A Model Family”, is the centrepiece around which all graphic elements should revolve. In response to this, Arketype developed a visual style drawing from 1950’s kitsch advertising, juxtaposing it with the cold starkness of the imagery in order to reflect and enhance the themes within the artwork. This style was applied to all promotional material, with the format of the invitation and catalogue in particular, being developed to further the impact of the graphical style, providing consistency and strength to the public face of this year’s exhibition.

Development of the 2007 graduation exhibition identity included the development of invitations, posters, advertising material, flyers, catalogue and banners.