MediPedi. the Medical Nail Spa.


Georgina & Tom, the owners of MediPedi, approached Arketype to design branding for Adelaide’s first Medical Nail Spa. Our brief, create a look & feel for MediPedi, one that brings together the indulgent pampering of a nail spa with a specialised podiatry service …for truly beautiful, healthy hands and feet.

The branding and collateral needed to reflect the boutique nature of the business and appeal to a broad market. The typography of the logo introduces softness & warmth, contrasting to the experience of a “medical” facility. The rounded forms are grounded by small serif elements providing a sophisticated level of detail. The end result, we created a suite of minimalistic elements which combine to create a spa like look and feel.